Client: Christina
Christinas Furry Tails | Tamworth
The Challenge & Solution
Project Start: 12th March 2026
The Issue:
Tamworth is very competitive particularly for Dog Grooming. Christina had been running her dog grooming business in Tamworth for many years and had noticed a decline in bookings / profile interactions year on year for the last 2 years.
So we set out to find out why, and see what we could do about it.
Methodology:
We performed a granular analysis on where her business was appearing locally for Google search enquiries for "Pet Groomers near me" and "Dog groomers near me" all in all grid sections of the Tamworth area.
We also dug deep into how many people are actually searching for each keyword, and found that in reality, over 80% of local searches for "pet grooming" were specifically for "dog grooming". This in itself gave us a good starting point.
Findings:
Her "Pet Groomer" Rank was #1 where her business was based in and around Wilnecote, Hockley and Stoneydelph - But quickly deteriorated the further inside the centre of Tamworth you went (think Bolehall and Kettlebrook). This can be normal as the centre of a city tends to have a higher concentration of competitors, but the rank almost dropped off a cliff outside of her immediate area.
Her "Dog Groomer" results - which translates to 85% of her business - were much lower, with her business showing at #3 in her immediate vicinity, and ranking 4th & 5th a kilometer eastwards towards Polesworth and Dordon.
As the top 3 businesses in a search pack get ~70% of the enquiries, it made sense to focus on the areas around her that she was in 4th and 5th positions.
The areas of her business that we analysed and optimised were:-
Google business profile settings
How reviews were being managed
How the bookings page was set up and talked to Google
Where to add keywords and remove old ones
And finally, we gave her tools to be able to save 2 hours per week in managing her online presence.
Result after 30 days:
The Issue:
Tamworth is very competitive particularly for Dog Grooming. Christina had been running her dog grooming business in Tamworth for many years and had noticed a decline in bookings / profile interactions year on year for the last 2 years.
So we set out to find out why, and see what we could do about it.
Methodology:
We performed a granular analysis on where her business was appearing locally for Google search enquiries for "Pet Groomers near me" and "Dog groomers near me" all in all grid sections of the Tamworth area.
We also dug deep into how many people are actually searching for each keyword, and found that in reality, over 80% of local searches for "pet grooming" were specifically for "dog grooming". This in itself gave us a good starting point.
Findings:
Her "Pet Groomer" Rank was #1 where her business was based in and around Wilnecote, Hockley and Stoneydelph - But quickly deteriorated the further inside the centre of Tamworth you went (think Bolehall and Kettlebrook). This can be normal as the centre of a city tends to have a higher concentration of competitors, but the rank almost dropped off a cliff outside of her immediate area.
Her "Dog Groomer" results - which translates to 85% of her business - were much lower, with her business showing at #3 in her immediate vicinity, and ranking 4th & 5th a kilometer eastwards towards Polesworth and Dordon.
As the top 3 businesses in a search pack get ~70% of the enquiries, it made sense to focus on the areas around her that she was in 4th and 5th positions.
The areas of her business that we analysed and optimised were:-
Google business profile settings
How reviews were being managed
How the bookings page was set up and talked to Google
Where to add keywords and remove old ones
And finally, we gave her tools to be able to save 2 hours per week in managing her online presence.
Result after 30 days:
Key Results
Our targeted local SEO campaign delivered significant improvements in visibility and lead generation.
Get Similar Results